Advertising that works

I now want a Volvo! And it is solely because they are clever enough to hire Stephin Merritt to (re)write their jingle. That deep, wry voice, immediately recognizable:



From the House of Tomorrow e-newsletter:

No, you are not dreaming -- that is indeed Stephin's voice in the new commercial for Volvo's XC-series wagon. There are two commercials, "Wheels" and "Showroom." The latter, airing in mid-October, features a new song titled "I'm in a Lonely Way," which will be available for download from iTunes -- filed under "Stephin Merritt" -- on October 3.

[snip]

iTunes USA
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=15149318

Yay! New Stephin! And he's getting paid! Woo!!